Before moving to Sun City in 2004, I was a successful real estate entrepreneur in southern California. Shortly after moving, I had the opportunity to purchase Sun City Country Club with my family. As part of my new responsibilities, I needed to grow the membership. In doing so, I became aware of some disturbing information about golf participation.
Since 2008, the number of golf rounds played across the nation has steadily declined. In the past 10 years, there has been a 20% overall decline, with a 35% decline among 18-35 year olds. In 2016 alone, we lost 214 golf courses due to this lack of participation, or one golf course every 1.8 days!
The leaders in the golf industry talk about the need to grow golf, but the programs in place have been ineffective. I knew something needed to change.
I realized that two things were necessary: 1) golf course owners needed to be supported by driving golf players to their courses, and 2) new players needed to be introduced to the game.
With that in mind, I created the Golf Program in Schools. This program was designed to achieve both of my goals. It supports golf course owners by bringing new players to their courses, and it introduces new players to the game.
In addition to these goals, I also discovered that the Golf Program in Schools has many other abundant and ongoing benefits for students. These benefits became the new inspiration for the program.